The overall objective of the logo was to present the business as having a high level of sophistication and quality without pretense.

MOCK UP

A combination of classic design sensibility with a contemporary flair was chosen to best exemplify the integrity and quality of the brand.

PROCESS

Here are early logo ideas explored after an initial period of research and sketching in various stages of completion. Conceptual themes and ideas were fleshed out and redesigned until a proper solution was agreed upon by both the client and myself.