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    the Linwood  

THE LINWOOD BAR & GRILL
Boston, MA

The Linwood Bar & Grill long served the Fenway community as a beacon of quality among Southern food aficionados as well as the Boston beer elite.

                                         
    PRINT AD

Several print ads created for The Linwood were used in a variety of local publications. Advertising through several editorial channels allowed the ability to cater to several demographics and customize content and presentations accordingly.

               
                                         
                                         
    Linwood_identity_448   LOGO & LOGOTYPE
The logo was intended to serve as a visual representation of Southern culture and cuisine. Stylistically it combinds rock and roll iconography with no-nonsense attitude.
                                         
                                         
    linwood_packaging_448  
PACKAGING

Staff uniforms featuring the final design became so popular that management made them available for purchase by local patrons of the restaurant.
             
             
             
             

 
                                         
                                         
                           
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      Copyright © 2011. Omar Chapa.